TECHNOLOGICAL BREAKTHROUGHS IN IPTV: A LOOK AT THE UNITED STATES AND UNITED KINGDOM MARKETS

1.Understanding IPTV IPTV, or Internet Protocol Television, is growing in significance within the media industry. Compared to traditional TV broadcasting methods that use pricey and primarily proprietary broadcasting technologies, IPTV is transmitted over broadband networks by using the same Internet Protocol (IP) that powers millions of home co